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Thankful for Media That Matters

I am really grateful for all the transformational media being produced, and for the people like you who are interested in it.

The biggest news last week was the broadcast of Harmony on NBC as part of their "Green is Universal" week. The film itself is noteworthy for being the first movie I have seen featuring a world leader talking about the need to live in harmony with nature (hence the name). It also ties together how we must address the environmental and economic needs of all stakeholders and recognize the sacredness of the earth. It is also noteworthy that it appeared on network television in an almost prime-time spot. It's available on Hulu for a limited time, so catch it if you can. (Review coming soon.)

Another premiere last week was The Stream produced by BAVC.

On Thursday, meanwhile, the list of films for the Academy Awards was announced. It includes several films covered in the AwareGuide, including:

Gasland
Inside Job
Waiting for Superman
Wasteland

While Inside Job does not fit all the criteria the AwareGuide uses to define transformational media--the film does not propose solutions, for instance--it fits one of the most important ones: it exposes important issues and will thereby (hopefully) spark further action. As the filmmakers say in their promotion, “if you are not enraged by the end of the movie, you weren’t paying attention.”

Something else I heard about last week: the makers of Revenge of the Electric Car, the follow-up to Chris Paine's documentary Who Killed the Electric Car, will use a novel approach to gathering traction for the film's release (slated for spring 2011): They will release the trailer only when they've reached 10,000 fans on their Facebook page.

 

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Gary Tomchuk

Gary Tomchuk

Gary Tomchuk has been a pioneer in the media for LOHAS (Lifestyles of Health and Sustainability) issues.  As part of Ethical Markets Media, responsible for the Ethical Markets television series which reached over 40 million homes through PBS focused on issues of socially responsible business and capital.  He was co-founder of BroadcastHealth, and has worked with the launch of the Harmony Channel on Comcast VOD, and other media start-ups with a social mission.

Website: www.transformationalmedia.com

1 Comment

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